SEO Keyword Strategies For Sound Web Optimization

I have spent a lot of time, 5 years plus, in the Internet business of Search engine optimization. Over the years I have learned many a tricks some learned some self taught, all of which I plan to share with you on this blog. First thing to note is that netizens like it easy, they search for generic terms as the initial start for their research. Your target audience must be clear. For general audience just a generic keyword would do but for a more specific audience the generic keyword must become a keyword phrase for it to register in the ranking list for that type of audience. The simplest example is of the Java, which when searched would yield results such as type of coffee, motorbike brand, computer language etc. However, if your target audience was the nerdy lot, maybe Java programming or words to that effect would have been a better choice of keyword phrase. Also, unless you are targeting Arabic readers, most of us are used to start reading from the Top left hand corner.

Usually, an average reader loses interest after about 250 words. So a good keyword strategy would be to put in the keywords starting from top left hand corner and in the first 250 words. These are basic parameters built into most Search engine logics. The other parts of written text which find favor with Search Engines are the title, paragraph and sub headings. Search engines also have a preference for bold and italics compared to normally typed words. These are important parameters to factor your SEO keyword strategy. It is a known fact that some keywords are more popular than others but are also being sought more competitively in web page rankings. A good keyword strategic approach would be to use the other alternative keywords, not so popular but giving an assured web page ranking. Keywords are like celebrities. Both have finite longevity in public memory. The star of today be forgotten tomorrow, a case exactly similar with that star keyword which is no longer relevant. Some search engines give out a search volume number on hitting a keyword. This is a useful tool in estimating what volumes can be generated by a particular keyword. Old software such as Word Tracker is still useful in finding out which words are mostly being used. These are some of the tips for a good start in the SEO business.