Search Engine Marketing has the widest customer base

The presence of a website is made known to internet visitors and search engine robots through Search Engine Marketing using expert techniques to make it easily visible on the search results page of a search engine. When a website is ranked among the first ten ranks of the first search results page the search engine marketing for the website has been successful. Search Engine optimization is the cheapest form of Search Engine Marketing available and involves the process of carefully using keywords to get a high rank on the search index page for a website.



Pay Per Click or PPC is a method of search engine marketing by which an advertisement is placed on many websites and the advertiser website pays every time a visitor clicks on the advertisement. The third component of search engine marketing is paid index inclusion where the advertiser pays the search engine for inclusion on the search page. Search engine marketing is regarded as an art and a science and there are many professional companies that offer the service to small companies for a fee. Statistics have shown that more people surf the internet than watch TV in the U.S. and companies use the major part of their marketing budget for internet marketing. Also Try..