Search Engine Marketing and its advantages

Search Engine Marketing is the method of marketing your products over the internet through the use of search engines. Search Engine Marketing is one of the most complex but successful methods of marketing available for products. The product visibility achieved through the internet cannot be matched with any other marketing strategy. If Search Engine marketing is made efficient and effective, High Traffic and product Marketing can be achieved with minimum cost.

With a rise in the number of internet promotions, websites and the frequent use of the internet, Search Engine Marketing is required by all websites for even minimum visibility. Methods under Search Engine Marketing include Search Engine Optimization, paid placement and paid inclusions. There are a number of different techniques available such as Blogging and Directory submissions etc. though these are less frequently used.

Search engine optimization (SEO) is the process of increasing traffic to a website through advantageous visibility through the internet. This is one of the primary and most efficient Search Engine Marketing strategy available as a Higher Ranked Website on a search engine like google would result in a huge increase in visibility. Paid placements cost rather less as payment is related to the number of times users click on the advertisement which leads to the advertisers website. Paid inclusions are methods where search engines charge fees to allow advertisers website to be in their search index. Combining the methods given above a number of other customized products are available for the advertisers convenience. A combination of paid inclusion and paid placement could increase internet visibility remarkably though it would lead to increased costs.

Search Engine Marketing has seen an upsurge and is growing much faster than other traditional marketing methods. Search Engine Marketing is preferred over other online marketing alternatives due to effective results. The Search Engine Marketing market in North America saw advertisers spending US$9.4 billion on advertising which is substantial in comparison to traditional marketing methods. By 2011 the market in North America is predicted to double to around $18.6 billion. Search Engine Optimization is still considered one of the most popular forms of marketing.

There is no need of enlisting the advantages of Search Engine Marketing which is one of the largest consumer database available to mankind. Regardless it is noteworthy to state that if the resources used to advertise through other channels such as television and radio are applied to the internet it could lead to an upsurge in product sales and visibility as well.

Controversies have touched the Search Engine Marketing as well and the Federal Trade Commission has issued a letter stressing on the importance of disclosing the advertisements which have been paid for as well. This can be seen as a part of an Anti SEM propaganda as there are various methods used by advertisers such as movies, TV series etc where there products are shown and there is no disclosure regarding the companies having paid for the same.