Friday, October 15, 2010

Learn the SEO reseller business today

When it comes to boosting the ranking of your website in search engines, many small business owners feel a bit out of their element. Keeping after the online marketing of your business can feel like a full time job in and of itself sometimes, so an SEO reseller program might be the answer you are looking for if these descriptions sound familiar. An SEO reseller program is designed to maximize your web exposure for a given sum of money, with all the legwork being done by professionals.

However, there are a few things you should bear in mind when searching for an SEO reseller program. First, you should only consider an SEO reseller program that deals exclusively in white label, or private label, SEO tactics. These types of SEO reseller programs include above board and legal means of increasing your search engine rankings, such as copywriting, choosing the best and most relevant keywords, using social media, and submitting your site listing to search engines. Any SEO reseller program should be run transparently and honestly, and you should be wary of anything else.

By contrast, a black hat, or black label, SEO reseller program is one that consists of illegal and unethical means of boosting search engine rankings. Such an SEO reseller program often consists of spamming people, using popular but irrelevant keywords, and hiding text in a web page background to fool indexing robots. Such an SEO reseller program is never worth buying, since the sophisticated algorithms common to search engines worldwide usually discover and permanently ban black hat users within a matter of hours. If it seems like an SEO reseller program is dealing in shady business practices, you would do well to walk away. Getting your site relisted with the various search engines is extremely difficult, and the potential damage to your online reputation is far from worth it.